miravete.cat
For an assignment to create a felxible graphic system, we designed a whole branding campaign for avantguarde fashion duo Fecal Mater. Through a singular shape repeated symetrically across various mediums we create a social media that reflects the bold, cybergoth, transhumanist aesthetic that Fecal Mater lives by, as well as the dicotomy between the version we physically are and the one we wish to be. The campaign is followed by a Virtual Pop-up Store event where Fecal Mater will sell some of their hand-made pieces. Making the Pop-ip physical is not only a reflectio of their online relevancy but also a way to make it more accesible to their audience. And if you can't afford the garments, at least you can try the Fecal Mater cybersigil filter! Allowing everyone with an Instagram to join the fun
